Tips From A FB Marketer: How To Run Your Cosplay Facebook Page 专业脸谱营销者教你如何管理你的cosplay脸谱页)

Hi there!

As some of you may know, besides being an active cosplay photographer, cosplayer, shoot assistant, official event photographer, official media, cosplay guest assistant, cosplay competition organiser, etc at events around Southeast Asia and East Asia (It’s to show I’ve got some experience and credentials),

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My actual profession is a Facebook Marketer.

I’m helping quite a number of cosplayers to run their Facebook page, or to provide timely advice on page management.  (If you’re interested to find out more or work together, message me at my page here or email me at allan.ling@tangylab.com)

Today, on the last day of 2016, looking at the influx of so many cosplayer pages, I’ve decided to start sharing some tips for everyone on:

Running Your Cosplay Facebook Page

你好!

有些人会知道,除了在东南亚和东亚的活动中当一个活跃的cosplay摄影师,cosplayer,拍摄助手,官方活动摄影师,官方媒体,cosplay客助理,cosplay比赛组织者等等(为了显示我有足够经验,不是炫耀~)

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我的实际职业是脸谱市场营销。

我已经正在帮助许多cosplayer管理他们的脸谱页面,或提供所需求的页面管理建议。 (如果你有兴趣了解更多或想和我一起合作,请在我的脸谱页面发个讯或发个电子邮件至allan.ling@tangylab.com)

今天,在2016年最后一天,由于随着越来越多cosplayer开始使用自己的脸谱页面,我决定开始为大家分享一些提示:

管理您的Cosplay脸谱页面

  1. Why Are You Running This Page? (Set Goals)

Running A Cosplayer Facebook Page is a long-term branding activity, just like running any business’s page. It’s one channel to brand your very own cosplay name (or cosplay group name).

As such, if you are going to be serious about your page, it’s wise to consider your long-term goals, what exactly do you want to achieve with your page?

Some Examples of Long-Term Goals

  • Get over 10000 Likes to satisfy your ego
  • Showcase the costumes, props, makeup, dance performances etc that you take pride in creating
  • Get invited to be a cosplay guest at events
  • Get invited to perform as a group at more events
  • Enjoy finding fans of common interest to chat with
  • Get your cosplay ‘senpai’s to notice you
  • Have a large following of cosplayers so you can sell your 2nd-hand costumes easily
  • Get offers from more cosplay photographers to shoot you
  • Make money by selling products like posters, photobooks, etc

Of course, a page can have many goals, but you must decide on a Primary goal to focus on. This primary goal, of course, can change over time with big changes in your cosplay life.

After you have decided your Primary Goal…

一。为什么要跑此页呢? (设立目标)
跑一个Cosplayer 脸谱页面是一个长期的推销品牌活动,就像跑任何商家的页面一样。它是一个品牌推销通道来推销你自己的cosplay名字(或cosplay组名称)。

因此,如果您要认真对待自己的页,是肯定值得考虑您的长期目标,您希望通过自己的信息页实现什么才是明智的选择呢?

长期目标的一些例子

  • 获得超过10000个脸谱赞数,以满足你的自我
  • 展示你自己创造而自豪的服装,道具,化妆,舞蹈表演等
  • 受邀成为一个cosplay活动嘉宾
  • 获得邀请在更多活动中搞一个团体表演
  • 喜欢寻找共同感兴趣的粉丝聊天
  • 获取您的cosplay senpai的注意
  • 有许多cosplayers粉丝,所以你可以轻松地卖掉你的二手服饰
  • 获得更多的cosplay摄影师邀请和你拍摄
  • 通过销售海报,相簿等产品赚钱
    当然,一个页可以有很多目标,但你必须决定一个主要的目标来关注。这个主要目标当然可以随着你的cosplay生活的巨大变化随时间而变化。

确定您的主要目标后…

2. Who Is The Facebook Page For (Target Audience)

With your Primary Goal in mind, you should start getting an idea of who you want to attract to your page, to get the optimum results. Do you want…

  • Cosplay Photographers?
  • BL enthusiasts? (Image source: https://www.pinterest.com/pin/389913280208979621/)
  • Supportive fans who are likely to purchase your merchandise or listen to your advice? (Image source: https://www.kamuicosplay.com/2016/05/18/cosplayguests/ )
  • Event organisers?
  • Other cosplayers? Local or International?
  • Common fans of a certain game/anime series? (Image source: http://thegamepath.com/the-best-overwatch-cosplay-at-pax-west-2016/)
  • Easy-to-get male fans on the net who like to click and see ‘the skin stuff’?
  • etc?

Once you’ve decided who you want your Facebook page to be for, you can start deciding on your Content Strategy…

二.Facebook页的观众是谁?(目标受众)

考虑到您的主要目标后,您就应该开始了解您最希望能够吸引到的页粉丝,以获得最佳结果。 你到底是要。。。

  • Cosplay摄影师?
  • BL爱好者? (图片来源:https://www.pinterest.com/pin/389913280208979621/
  • 喜欢购买您的商品或听取您的建议的支持者? (图片来源:https://www.kamuicosplay.com/2016/05/18/cosplayguests/)
  • 活动组织者?
  • 其他cosplayers? 本地还是国际?
  • 一个游戏/动漫系列的常见粉丝? (图片来源:http://thegamepath.com/the-best-overwatch-cosplay-at-pax-west-2016/)
  • 男性网上迷,喜欢点击看到“多皮肤的东西”?
  • 等等?
  • 一旦你决定了你的Facebook页面的用户,你可以开始决定你的内容策略…

3. Content Strategy (What kind of content should I post?)

Now, I know that many of you think: “But my content will be my cosplay costumes and photos taken by photographers, what else can I put?”

Fear not, it’s actually quite simple to create a huge variety of different content.

As we have the Primary Goal and the Target Audience, we can start planning our post content. What will be content that will interest your Target Audience the most? How can we tweak the content to steer it towards the Primary Goal?

Content you can come up with include:

  • Boobs, abs, ass, legs, more boobs, more abs, more ass, more legs (We know its true, this works GREAT for some Target Audiences)
  • Real Life Interaction with fans
  • Online contests and giveaways
  • Behind-The-Scene of how you work with photographers                                                                         (Image source: http://theghic.com/news/cosplay-photography-behind-the-scenes/)
  • Working with partners and other cosplayers
  • Views and perspectives on different cosplay issues
  • Causes and organisations that you support
  • Costume/Prop/Makeup/Photo-Editing tutorials
  • Cosplayers that inspire you
  • Live event/photoshoot coverage
  • Daily Life
  • And much more! Go Wild on content!

Always decide which content is relevant: Would you want to keep posting tutorials if you’re looking to attract photographers to work with you? Would you post daily life updates if you’re looking to gain many new fans quickly? Would you keep posting sexy photos of yourself if you want to engage with fans in intelligent conversation on the page?

Once again, be intelligent in choosing how you’ll like to steer the direction of your conversations and Target Audience on Facebook.

Fun Fact: Facebook shows its more-recent content types to a higher % of your audience. Currently that would be videos and Facebook Live.

3.内容策略(我应该发布什么样的内容?)

我懂很多人认为:“但我的内容将是我的cosplay服装和摄影师拍的照片,我还能放什么?

不要害怕,实际上很简单,能够轻易创建各种各样的不同内容。

由于我们有主要目标和目标受众了,我们可以开始规划我们的帖子内容。什么是目标受众最感兴趣的内容?我们如何调整内容以引导它朝向主要目标?

您可以提出的内容包括:

  • 胸部,腹肌,屁股,腿,更多的胸部,更多的腹肌,更多的屁股,更多的腿(这是真的,这类图片为某些目标观众非常有效!)
  • 真实生活与粉丝的互动
  • 在线比赛和赠品
  • 背后场景:如何与摄影师合作                                                                                                                 图片来源:http://theghic.com/news/cosplay-photography-behind-the-scenes/)
  • 与合作伙伴和其他cosplayer合作
  • 关于不同cosplay问题的观点
  • 支持的组织
  • 服装/道具/化妆/照片编辑教程
  • 启发你的Cosplayers
  • 直播活动/拍摄照片
  • 日常生活
    以及更多! 去把内容搞得疯狂些吧!
    一定要记得决定哪些内容是相关的:如果您想吸引摄影师与您合作,是否要继续发布教程?如果你想快速获得许多新页迷,你会发布日常生活更新吗?如果你想与粉丝在页面上能够有智能对话,你会不会张贴自己的性感照片?

再次提醒,一定要聪明地选择如何指导您的谈话方向和目标观众。

趣味事实:Facebook通常会向更高百分比的受众群体展示其最新的内容类型。目前,将是视频和Facebook Live。

4. Advertising on Facebook

There are 2 common types of Facebook advertising that we like to do: Getting Page Likes, and Boosting A Facebook Page Post.

-Getting Page Likes

Page Likes’ rates depend on the countries that you are targeting. For my own country, Singapore, the cost of getting 1 like is much higher than our neighbouring countries, such as Malaysia or Vietnam.

There are many different types of targeting you can use, to change the type of person that will see your Page Like Ads and like your page.

I high advise that you read up on Facebook’s 20% Text Rule (Text must occupy no more than 5 out of 25 boxes, if u divide the photo into 25 equal boxes); so that you can reach more people at the same price. (Aka it becomes cheaper overall)

-Boosting A Facebook Page Post

In choosing which post(s) you want to boost, sometimes you have a very important post that will help your long-term goal (Such as a Giveaway post, a ‘Looking for photographer’ post, getting fans to support your participation in some cosplay contest, etc)

Otherwise, if you’re just trying to decide which of your recent posts you want to boost, here’s the easy way.

I’ll use my own Facebook page as an example:

example

Go to Insights > Posts,

Look at all the posts that you may want to boost.

If you just want to boost your post to get the interest of more people, consider the ratio of Post Clicks (Blue Bar on the right); the higher ratio, the better the post will be to boost.

If you just want to boost your post to get more people to comment/share, then consider the ratio of Reactions, comments & shares (Purple Bar on the right) to Reach; the higher ratio, the better the post will be to boost.

Quick exercise: In the 6 posts I’ve shown above in the photo, which is (Clearly) the best post to boost to let my post get the interest of more people?

Fun Fact: You can also focus-target who you want to boost the posts to.

Still confused, or want me to help you out? Message me at my page here or email me at allan.ling@tangylab.com 🙂

4.在Facebook上广告

有两种常见类型的脸谱广告:获得页面喜欢,以及提倡Facebook页面信息。

– 获得页面喜欢

页面喜好的费率取决于您定位的国家/地区。对于我自己的国家,新加坡,获得1成本远远高于我们的邻国,如马来西亚或越南。

您可以使用许多不同类型的定位,更改看到您的专页广告和喜欢您的信息页的用户类型。

我高度建议你阅读脸谱的二十%文本规则(文本必须占用不超过二十五个框中的五个,如果你将照片分成二十五等于框);以便您可以以相同的价格接触更多的人。 (整体会变得更便宜)

– 提倡Facebook专页信息

在选择您希望提升的帖子时,有时您会有一个非常重要的帖子,这将有助于您的长期目标(例如一个赠品帖子,一个“寻找摄影师”帖子,让粉丝支持您参与一些cosplay比赛等)

否则,如果你只是想选择一个最近受欢迎的帖子,想让更多人看到它,下面是简单的方法选择哪个帖子最受欢迎。

我使用我自己的Facebook页面作为例子:

example

转到Insights>帖子,

看看你可能想提高的所有帖子。

如果你只是想提高你的帖子来获得更多的人的兴趣,考虑邮政点击率(右边的蓝色格子);比率越高,职位就越好。

如果你只是想提高你的帖子,让更多的人来评论/分享,那么考虑反应,评论和共享(在右边的紫色格子)的比例到达;比率越高,职位就越好。

快速练习:在我在以上照片中显示的6个帖子,有一个(显然)是最好的帖子,到底我们应该使用哪个的帖子呢?

有趣的事实:你也可以只让某些观众看到帖子,可以降低价格。

还是感到困惑,或是想要我帮助你?请给我的页面送个短讯过去,或给我发电子邮件至allan.ling@tangylab.com 🙂

FAQ (Here are some common questions I get)

Q: How often should I post on Facebook?

A: There’s no optimum frequency really! But of course, you need to post content often to keep your audience’s interest; I’d recommend 1-2 posts a day at the most, so that Facebook doesn’t start cutting down on your reach per post in the same day. (Posts from the same Facebook page ‘fighting’ to be seen by the same audience)

Q: What time of the day should I post?

A: It’s not always true, but my advice would be to look at your insights > posts > TIMES graph, to see when most of your fans are online. (So for mine, as seen below, it would be around 11am or 9pm)

example1

Q: I already have a Facebook page that I’ve been running for a long time with many fans, how can I find out who my fans are, in general?

A: Go to https://www.facebook.com/ads/audience-insights/ > People Connected To Your Page

Start by choosing your audience’s country (By Default it starts with the United States), as well as which Facebook Page you’ll looking at.

From there, you can see

  • Which countries are most of your fans from
  • Their average age and gender
  • What job industries they are from
  • Most spoken language(s)

Q: What’s your advice on handling Facebook comments and messages?

A: Prioritise those in your preferred Target Audience. Ignore spam messages+Hide spam comments.

If you have too many comments to respond to, respond only to the most relevant comments and ‘like’ the rest of the comments.

Best if you have a helper, get them to highlight only the very important messages to you; and have them help answer/reply the non-specific comments.

Q: What are some fans not seeing my posts at all?

A: The more your fans see your post and interact with it, the higher the chance that they’ll see it again soon.

The lesser they click, like, comment or share your posts, the lesser of your page posts that they’ll see in the future.

That’s the way Facebook works now. Also, the more fans your page has, the lower the % of fans that will see your content.

With the right Target Audience, If you are seeing a very little number of people seeing your posts, usually it means that your content is too boring; you will have to revise your content strategy.


You’ve arrived at the end of this article, thanks for reading so far!

Are you still confused, or want me to help you out? Message me at my page here or email me at allan.ling@tangylab.com 🙂

常见问题(这里是一些我常收到的问题)

问:我应该一天在Facebook上发布几次?

答:真的没有最佳频率!但是当然,您需要经常发布内容以保持观众的兴趣;我最多推荐每天发布1-2个帖子,以便Facebook不会在同一天内减少每个帖子的覆盖面。 (同一个Facebook页面的帖子要被同一个观众看到而“战斗”起来)

 

问:我应该在一天的哪个钟头发布呢?

答:这不一定一百八仙正确,但我的建议是看看你的见解>帖子> TIMES图表,看看大多数粉丝何时在线。 (对我来说,如下图所示,将是上午11点或晚上9点)

example1

问:我已经有一个Facebook页面,我已经运行了很长时间与许多粉丝,我怎么能找到我的一般粉丝是谁?

答:前往https://www.facebook.com/ads/audience-insights/>与您的专页连结的使用者

首先,选择受众群体的国家/地区(默认情况下,它从美国开始),以及您要查看的Facebook页面。

从那里,你可以看到

您的粉丝多数来自哪些国家/地区
他们的平均年龄和性别
他们来自什么工作行业
大多数口语
问:你对处理Facebook评论和讯息有什么建议?

答:确定首选目标受众群体中的优先级。忽略垃圾邮件+隐藏垃圾留言。

如果您有太多评论要回复,只回应最相关的评论,“赞”其余的评论。

最好如果你有一个帮手,让他们只突出显示非常重要的消息给你;并让他们帮助回答/回复非特定的意见。

 

问:有些粉丝没有看到我的帖子?

答:您的粉丝看到您的信息和与之互动的人越多,他们很快就会看到的机会越大。

他们点击,喜欢,评论或分享您的帖子的次数越少,他们会在未来比较少看到您的信息页。

这就是Facebook现在的工作方式。此外,您的专页拥有的粉丝越多,看到您的内容的支持者人数就越少。

有了正确的目标对象,如果您看到的人数非常少,通常这意味着您的内容太无聊;您必须修改您的内容策略。

你已经到达这篇文章的结尾,感谢你的阅读到目前为止!

还是感到困惑,或是想要我帮忙你?请给我的页面送个短讯过去,或给我发电子邮件在allan.ling@tangylab.com 🙂

C3 Charaexpo 2016 [Artiste Interviews for Tokui Sora/徳井 青空, Angie and Ying Tze]

C3 Charaexpo took place last weekend on 9 and 10 July, at Hall 7 of the Singapore EXPO.

We were very fortunate to be able to secure interviews with 3 Guest Artistes of the event; namely Ms. Sora Tokui (JP), Ms. Angie (Malaysia) and Ms. Yingtze (Malaysia).

We present to you below, the contents of our interviews with all 3 Artistes!

First up, Ms. Sora Tokui; whose last visit to Singapore recently was at the Kinokuniya Singapore main store on 17 May, 2016 to promote C3 Charaexpo as well.

A Japanese voice actress, singer and manga artist with the common VA nickname of “Soramaru”, she is the yellow component of singer group Milky Holmes, a member of the singer group of 9 main voice actresses for Love Live!, as well as
——————————————————————————————————————–
Question: Welcome Back to Singapore, Soramaru-san! You’ve been to Singapore quite a few times! What do you like the most about Singapore so far?
A: Singapore is a really beautiful country, very green, and the environment is very warm, that’s what I like about it the most!

Question: That’s great to hear! What can you tell us about your latest single, Waku Doki Shooter?
A: It’s the Ending Theme Song for the newest series, “Future Card Buddyfight Triple”! I feel that it is cooler (More Hip!) than the previous 2 songs!

Question: For Paruko Nanana from Future Card Buddyfight, what do you like about her the most?
A: I feel that it is very exciting to play that  role!

Question: How did Miyamura Yuuko, the voice actress for Asuka inspire you to become a voice actress?
A: I went to her event previously as a fan. I met and spoke to her, telling her that I wanted to become a voice actress. Ms. Yuuko told me to go forth, that’s how I decided to become a voice actress!

Question: For Milky Holmes, what has kept the 4 of you together since 2010?
A: It’s actually quite simple! We like to eat similar kinds of food, so that bonds us together!

Question: Which live performance attire did you like the most?
A: For me, it would be the gym attire for Milky Holmes, as it’s much easier to dance in that attire!

Question: As a seiyuu, what are the most unforgettable moments that  you’ve experienced?
A: Because a voice actress is what I wanted to be, the most unforgettable moment was when I heard my own voice broadcasted on television for the very first time!

Question: What would be your favourite character to voice?
A: Definitely it would be to voice Nero (譲崎 ネロ) from Milky Holmes, as I’ve voiced her for a very long time; I feel very strongly about her and am the most attached to her.

Question: Any advice for new budding voice actresses-to-be?
A: I think it’s very important to take the first step towards your dream, such as taking part in your first audition!

Question: If you weren’t a voice actress or singer, what occupation would you have wanted to be the most?
A: Definitely to be a manga artist!

Question: For your drawings’ character design, what are you inspired by?
A: I am inspired by the images that I’ve consolidated; then I begin to put them out!

Question: What country would you like to visit next?
A: I would like to visit the European continent; more specifically France! As I have heard  that there are many anime fans in France! I also want to have a photo shoot in Europe!

Along the way, Ms. Sora Tokui also shared some interesting trivia with us.
She told us that for Love Live, she finds Maki to be the best character that Nico shares a good relationship with, and she likes the song Niko puri Joshi dou (にこぷり♥女子道) the most.
She finds it the most fun when she’s doing a live show on stage.
Before each performance, she eats a proper meal to prepare for it.
She prefers group performances to a solo performance, as she finds it more comfortable, secure and much less lonely!

Also, in her spare time, she really loves to have a nap! That’s also her secret stress relief tool!
She shares that she finds it surprising to be invited to Singapore, that she didn’t know people knew about her outside of Japan!
To end off, she aims to be an even better seiyuu and manga artist, that’s her important goal for the next few years!

Her ending message for Singapore fans is: From her autograph session earlier in the day, many local fans conversed in Japanese with her, she was very surprised and rather touched by their efforts and wishes to thank them!

——————————————————————————————————————–
Next up, a combined interview with the duo guest cosplayers from Malaysia!

Angie is a cosplayer and illustrator, who started cosplaying in 2008

Yingtze has started cosplaying since 2007, learning sewing and drafting from her aunt, before she started to create the costume masterpieces that she is known for today.
Along the way, both cosplayers have gained expertise in sewing, doing cosplay makeup; and other essential cosplay skills!

Question: Hello Angie! Can you tell us more about your D.Va costume from Overwatch, how are you making it?
A: Hello! For the D.Va costume, I am getting the body suit base from Taobao, but I am making the headgear, armor and neck piece; I hope to be able to finish it by next week. I will be using the costume for a photoshoot!

Question: What’s your favourite type of photographer or photography styles, and why?
Angie: I would like a photographer that’s easy to work with, can shoot me very nicely, to have many ideas during the photoshoot. During a photoshoot, I can become very tired, so I hope the photographer can have many ideas to guide me. I will often find photographers based on the style that they shoot with.
Ying Tze: For me, I want a photographer that can capture my costume in detail, because I’ve spent so much effort to make the costume details. Of course, it must also be a mutual want-to-shoot feeling, for both of us to want to work on the same projects together.

Question: Ying Tze, care to share with us your secret to remembering so many different fans’ names and faces?
(Angie) “I want to know as well! -Laughs-
Ying Tze: There are many fans that always come to meet me, or tag me in their social media, I see them a lot! There’s even a fan that makes chocolate cupcakes for me, which are very nice to eat!

Question: Angie, What’s one of the most interesting gifts you’ve received from your fans this year?
A: I’ve received many interesting gifts! There are many artwork gifts for me, such as drawings of my face, characters that I’ve cosplayed, it’s nice to collect!

Question: What cosplay skills are you looking forward to improving in the near future?
Angie: Props crafting! Especially for armors and weapons, I don’t trust Taobao quality for those.
Ying Tze: Wig-cutting!

Question: Ying Tze, can you tell us about your Chun Li Bishoujo costume that you’re wearing today, what were the hardest parts of making it?
A: For the props, I commissioned my classmate Joe to help out! I made the rest of the costume myself, the hardest parts were the shiny gold pieces, as they had to be drawn to match the shape and size of the original costume design! I took about 2 days to finish this costume.

Question: Angie, are there any overseas cosplay studios that you are interested in photoshooting at, and why?
A: There’s quite a lot of cosplay studios I’m interested in! But there’s one exceptional one in Shanghai, it’s a mansion, like a wedding studio, with a lot of themes! There’s also the studio that recently opened in Bangkok!

Question: Angie, for your recent Gazelle photoshoot, can you tell us how the photoshoot came to be with the 4 tigers?

Photo by Waynn Images

Photo by Waynn Images

A: The 4 tigers actually know each other! I often shoot with a studio known as Cupcats, I am friends with the boss and lady boss, who happen to photoshoot quite a few number of muscular male models as well!
While I was photoshooting at the studio, there was an idea to create this shoot; although there were quite a few delays before we managed to get everyone together because the studio owner wanted to find really buff models, it dragged from March to May!
Initially I expected only 2 male models, but I got 4!

Question: Finally, Ying Tze can you tell us more about your recent Grand Legend Ramayana production? How did you get involved and what were the most memorable moments?
A: I was invited as a guest, purely to promote the Grand Legend Ramayana series, by re:ON comics, an Indonesian comic company! The story is based on real legends!
They are the first in Indonesia to invite cosplay guests; we flew in 3 days earlier to rehearse!
I had lots of fun rehearsing with guests from other countries such as Liui and Orochi, they are all very good performers! I’m very proud to be part of this production!
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And  this is it for the interview segment of the C3 Chara Expo 2016! We look forward to further interviews for the next year as well, thanks for inviting us to the event!